සිංහල

Projects Retail store

Carnage

A prototype store for the activewear brand Carnage, designed as the blueprint for all its future stores.

Client
Carnage
Type
Retail store
Completed
January 2023
Area
3,000 sq ft
Location
Visaka Road, Colombo 05
The Carnage store at dusk: a black corner building with an illuminated sign and large campaign photographs, traffic passing in a blur

The project

The brief

Carnage asked for a prototype store that would act as the blueprint for all its future stores.

The challenge

The concept had to carry the brand on a busy corner, yet stay clear enough to be repeated in every outlet that followed.

The approach

The two-storey corner building is wrapped in black, with an illuminated sign and large campaign photographs. Inside, black walls and display tables, linear light lines, mirrored plinths and slim black rails let the clothes and the brand’s photography stand out, with a white Carnage Premium wall as a calm counterpoint.

Draft: to be confirmed by Shenali.

The store at dusk
The Carnage Premium wall
The shop floor from the entrance
Display tables and slogan wall
Staircase and campaign graphic
Rails and a mirrored plinth
Cap wall and shop window
Window display
Campaign portraits above the rails
Along the window
Display table
Rails at night